Poet, Muriel Rukeyser, wrote "the universe is not made of atoms, it is made of stories."
Well so are we. We live stories and organize our lives around stories. In this day and age we are witnessing a collapse of the old stories we were supposed to live by and are looking for the new ones. Now, at last, the storyteller-in-chief realizes it is part of the job to create the national narrative. Check out this piece from Huffington:
Stories and narrative, as the currency of human contact, are how we all communicate with each other. We don't sit down with our friends and loved ones and throw out statistics and PowerPoint slides. We swap stories. In fact, we can't help it. "Stories, it turns out, are not optional," writes Peter Guber. "They are essential. Our need for them reflects the very nature of perceptual experience, and storytelling is embedded in the brain itself."